Venla, a pre-loved Rent-a-Rack clothing store duo in Sydney, wants to change the way we shop


A duo of new used clothing rental stores aim to change the way Australians add to their wardrobes.

Venla, which opened in Mosman earlier this year, and Bondi Junction more recently, is part of a growing Nordic movement that aims to reduce waste caused by disposable fashion with rack rental stores allowing consumers to sell and buy used clothes.

Founders Satu Raunola-Spencer and Minna Monaghan are both from Finland and, when forced to rethink their careers in the travel industry due to the pandemic, found inspiration in their homeland. Raunola-Spencer claims second-hand stores for rent are a mainstay of Finnish fashion retail, but they had not yet made their way to Australia.

Venla sellers can rent a rack that can hold around 40 items and the price is decided by the sellers themselves. Aiming to encourage consumers to recycle the fashion items they already have in their wardrobes, the concept allows anyone to monetize their favorite fashion items in a physical store (Venla also has an online platform ).

It also means that the clothes don’t end up in landfills and get a second or even a third life. The pair are hoping the model takes off in Australia.

“Right now, charity stores are the only real option for people who want to recycle their clothes if they can’t bother selling them online. [as] Second-hand designer clothing stores are extremely picky about what they buy from people, ”says Monaghan. “But as much as we love the work of Vinnies, the Red Cross and Lifeline, there may be some items you don’t feel like donating to charity. We offer consumers the chance to sell good quality items, earn money themselves, and feel good about reselling their pre-loved fashion.

The response has already been strong, with women of all ages and walks of life embracing service.

“The majority of our saleswomen are women between the ages of 30 and 70 who are increasingly focusing on sustainability,” says Raunola-Spencer. “Our buyers come from all segments, with many customers coming to the store several times a week to check on the new shelving.”

Vendors have the option of leaving unsold items on the ‘charity rail’ to be sold at an additional 50% discount, with all proceeds going to a local charity, such as the Northern Beaches Women’s Shelter, to which Venla has so far donated $ 1,500. .

Shoppers can buy clothes from a range of fashion brands – both high end and fast fashion. On the designer side, there are Missoni dresses, Kenzo coats, Dion Lee tops, Isabel Marant skirts and Ellery sweaters, while there are also pieces from Zara, J Crew, Seed and more.

Venla mosman
565 Military Road, Mosman

Hours:
Monday to Friday 10 a.m. to 5 p.m.
Sat 10 am-3pm
Sun 11 am-4pm

Venla Bondi Junction
153 Oxford Street, Bondi junction

Hours:
Monday to Friday 10 a.m. to 5 p.m.
Sat 10 am-3pm
Sun 11 am-4pm

venla.com.au
@ venla.resell.relove



Anne G. Cash