US clothing retailer Anthropologie launches denim circularity program

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Anthropologie, the American clothing retailer, has unveiled its first denim circularity program to reduce denim waste in landfills.

The move is in conjunction with Cotton Incorporated’s Blue Jeans Go Green, where customers can bring used denim to any of the brand’s more than 200 Anthropologie locations to be recycled into insulation materials.

The new program adds Anthropologie to the growing list of fashion retailers implementing programs to minimize textile waste.

Earlier this year, the clothing retailer announced its A greater good platform, which details the brand’s journey to become more environmentally sustainable and socially responsible.

From July 25 through August 7 (Sunday), customers are invited to recycle their denim at Anthropologie stores for $20 off a full-price new jean purchase of $100 or more.

Anthropologie will be accepting denim deposits through August 31.

Founded in 1992, Anthropologie is an American clothing retailer with approximately 200 stores in the United States, Canada, and the United Kingdom, offering an assortment of clothing, jewelry, home furnishings, decor, and beauty products. .

Anne G. Cash