Tata Cliq online retail platform likely to be integrated with Tata Neu super app

Tata Cliq exited the consumer electronics category, which accounted for 50-55% of its business, and its consumer electronics, smartphones and home appliances division was merged into Croma, the flagship retail chain Tatas consumer electronics retailer.

Tatas’ online retail platform, Tata Cliq, is set to be integrated into the Tata Neu super app and become a subsidiary of Tata Digital as the group seeks to consolidate its core e-commerce businesses under this entity, reports said. officials close to the development told ET.

Currently, Tata Cliq is operated by Tata UniStore, which is jointly owned by Tata Industries and the group’s lifestyle retail business.

Tata Cliq exited the consumer electronics category, which accounted for 50-55% of its business, and its consumer electronics, smartphones and home appliances division was merged into Croma, the flagship retail chain consumer electronics retailer of Tatas, officials said in a news report.

The group is still evaluating how to position Tata Cliq, said a senior executive from one of the group’s companies. For example, his presence in categories like electronics was a conflict of interest for Tata Neu and Croma and so he had to leave that category to focus on the lifestyle and luxury categories where he built a niche .

Anne G. Cash