Set up an online store the right way with these tips — Retail Technology Innovation Hub
Whether you already have a brick-and-mortar store and are looking to branch out or start an e-commerce business from scratch, setting up an online retail store can be daunting.
The good news is, it’s never been easier with eCommerce builders like Shopify. But even with Shopify or other eCommerce platforms, you still need to do a few things to set up your online store properly. Here are six tips.
1. Create a website and find a good server
Creating a website is the first step in creating an online store. It would be helpful if your customers could visit a place to learn more about your products and buy them.
There are several ways to create a website. Web Hosting Services at jerk can provide the resources you need to ensure your website is always online and accessible to your customers. Website builders make it easy to create a professional looking website without any coding experience.
Once you have created your website, you need to find a good hosting server. Web servers can be expensive, so you might want to consider using a shared server or a VPS. Shared servers are cheaper but can be slower and less reliable than VPS.
If you decide to use a shared server, research the company thoroughly before signing up.
2. Configure your e-commerce platform
Once you have created your website and found a good server, you need to set up your e-commerce platform.
Platforms like Shopify make it easy to create an online store and manage your products and orders. They also provide built-in payment processing and shipping options, so you don’t have to worry about setting up these features yourself.
A good e-commerce platform will also offer a wide range of features and integrations, so you can add the features you need as your business grows. And it should be easy to use, so you don’t waste time figuring out how to use it.
3. Choose the right payment processor
When choosing a payment processor, compare the fees and features of different processors before choosing one. Some processors offer low per-transaction fees, while others offer lower fees for monthly transactions.
Some processors offer additional features, such as fraud protection or marketing tools. The best features and fees vary depending on your business. For example, if you sell digital products, you will need a processor that does not charge fees per transaction.
And if you sell high-priced items, you might want a processor with fraud protection.