LONDON–(COMMERCIAL THREAD) – Infiniti Research, a leading provider of market intelligence solutions, recently announced the completion of its latest success story on market segmentation analysis. This achievement shows how Infiniti’s market segmentation analysis has helped a luxury brand design a robust segmentation strategy and effectively deliver its product and service offerings to its target customers.
The hyper-competitive and dynamic nature of the retail industry forces retailers to personalize their marketing initiatives and keep pace with changing market trends. Personalization of sales and marketing initiatives becomes easier by grouping customers into different segments based on their needs, preferences, behavior and value. This is where companies realize the real power of leveraging market segmentation analysis.
Want to identify the most profitable customer segments and customize marketing initiatives for them? Our market segmentation analysis can help. Request a free proposal today!
The commercial challenge: The customer is a well-known retail brand based in the United States. They wanted to group customers into different segments based on their brand value and identify market segments with the greatest profit potential. In doing so, they wanted to design targeted marketing initiatives for them and generate maximum sales. They approached the experts at Infiniti Research to leverage their expertise by offering market segmentation analysis.
Our market segmentation analysis can help companies optimize their marketing strategies and reach the right set of customers.. Contact us to leverage our market segmentation analysis.
Infiniti’s market segmentation analysis includes:
A customer intelligence study to analyze target customers and understand the evolution of their needs and requirements
A marketing strategy commitment to design a solid product promotion plan
A competitive intelligence study to analyze the commercial and marketing strategies of competitors
The business impact of the commitment to the retail brand:
Tailored product, pricing and marketing strategies
Offer personalized products and services to customers
Attract new customers and retain valuable ones
Realized huge savings in the marketing budget
Improved customer experience and increased sales
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Read the full success story for full information: Infiniti’s Market Segmentation Solution Helps Leading Luxury Retail Customer Increase Sales and Response Rates
About Infiniti Research
Created in 2003, Infiniti Research is a leading market intelligence company providing intelligent solutions to meet your business challenges. Infiniti Research studies the markets in more than 100 countries to help analyze competitive activity, see past market disruptions and develop smart business strategies. To learn more visit: https://www.infinitiresearch.com/about-us