Retail company Ikea reopens Shanghai Xuhui store in new format

Swedish retailer Ikea has unveiled the first pilot of its future store format, with the reopening of the Ikea Shanghai Xuhui store after four months of in-depth renovations. The test store represents the next step in the company’s mission to transform its retail operations to match and adapt to changing consumer demands, and to sustain the Ikea model.

In addition to shopping, the new store format gives people the ability to connect, play, and learn more about creating a better life at home. If successful, it will be rolled out in other markets from 2022. The store represents a move away from traditional warehouse stores located outside of town, in favor of a more interactive and interactive retail experience. intuitive. New architectural elements introduce a more naturally lit environment, while the use of colors makes navigation easier. Meanwhile, digital services such as event registration, Ikea Design reservation, Scan and Go, self-service, and mobile food ordering make the shopping experience seamless and easy and deliver a complete experience. of Ikea’s product line and solutions, the company said in a news outlet. declaration.

Customers will be free to explore the store in their own way and easily make their way to the checkouts at any point of their trip. Scandinavian-themed refreshment and dining options and interactive play opportunities throughout the store will allow customers and their families to experience tomorrow’s home life and Ikea solutions on their own terms. Beyond retail, the new pilot format in Xuhui includes three new permanent community centers focused on crafts, design and food. Each will encourage people and local communities to get involved and share everything from cooking and yoga classes to home furnishing workshops, while staying true to Ikea’s mission to create a better life at home. within the limits of the planet.

The Maker’s Hub is a space to manufacture, make and repair, where customers and local experts share their skills, know-how, tools and services, or work on their own circular projects. The Design Hub is a flexible home-oriented space, with furnishing workshops and exhibitions; this space is intended to be a creative learning incubator for all. The Food Hub is a space to advocate for healthy and sustainable cooking and eating, connect people through food, and explore new solutions that Ikea is testing, such as urban agriculture, according to Ikea.

Along with the reworked in-store experience, in-store space will be reallocated to facilitate a more resource-efficient and sustainable accomplishment. Inbound and outbound logistics can be handled within the perimeters of the store, which means Ikea customers get their products in the easiest, fastest and most environmentally friendly way, and at in the future, will benefit from features such as “just in time”. picking. While Xuhui shoppers enjoy the new store format, Ikea will collect feedback at regular intervals to inform any adjustments and decide on the scalability of each item, as well as next steps to expand and bring the living experience of tomorrow. to many other Ikea customers across the globe.

“This is an exciting and important step in Ikea’s journey to create the home experience of the future and a better life at home for as many people as possible. The Ikea Shanghai Xuhui is the culmination of Ikea’s deep retail expertise and understanding of how customers now want to shop in our stores and live in their own homes. . It was created by internal and external specialists, experts in consumer behavior, food, expansion, megatrends and futurology. As a result, we not only provide high quality and affordable items, but also breathtaking moments and rewarding experiences that will drive visits and provide an enhanced shopping experience, ”said Stefan Vanoverbeke, Deputy Director of Operations global retailers of Ikea Retail.

Fibre2Fashion Information Office (GK)

Swedish retailer Ikea has unveiled the first pilot of its future store format, with the reopening of the Ikea Shanghai Xuhui store after four months of in-depth renovations. The test store represents the next step in the company’s mission to transform its retail operations to match and adapt to changing consumer demands, and to sustain the Ikea model.


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Anne G. Cash

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