SCOTTSDALE, Arizona – (COMMERCIAL THREAD) – Today, PF Chang’s, a global Asian culinary brand, announces the launch of its online retail store featuring high-end Asian clothing and cookware and accessories. The debut comes days after Newsweek named PF Chang’s one of America’s favorite restaurant chains and continues to expand the brand beyond the restaurant industry with exciting new offerings for fans. .
PFCShop.com branded clothing ranges from bomber jackets to hoodies, hats to t-shirts. With a minimalist design aesthetic, the collection will appeal to all fans of the brand. The line of Asian cookware and accessories includes everything from woks to mugs, Japanese knives to premium cutting boards, perfect for home chefs and culinary adventurers.
Highlights of the new collection include the following items, perfect for gifting this holiday season:
Heat Activated Mug: Adding a touch of the unexpected, this mug features a golden dragon design when a hot liquid is added ($ 20)
14 Inch Non-Stick Wok: PF Chang fans can experience the art of wok cooking at home with this classic large flat-bottomed sauté and sauté wok ($ 85)
Bamboo Three-Piece Chopping Board Set: Cooking like a pro is made even easier with the three-piece set which includes 11×14, 8×10, and 8×5.5 bamboo chopping boards with Japanese characters se translating as “Chop” ($ 45)
Origami Crane Hoodie: Fans can stay warm this winter season with a hoodie featuring an origami crane motif ($ 45)
Sushi Roll Bucket Hat: This bucket hat is the finishing touch to any daring outfit ($ 30)
Good Fortune Pen: A surprise awaits with this fortune cookie ballpoint pen featuring six unique fortunes ($ 5)
“We know that consumers are looking to connect with brands on a more experiential level, and we are launching PFCShop.com to meet that demand and fit into their lifestyle in new and meaningful ways,” said Damola Adamolekun, CEO of PF Chang’s. “The new range is a continuation of our goal of creating exciting experiences for fans of the brand, whether in restaurants, take out or delivery, in grocery retail and now through kitchen utensils and clothing. ”
PFCShop.com will initially be an online-only destination, although the company intends to expand its retail offering to a select set of flagship locations, such as restaurants in Las Vegas and Hawaii. Retail items will be renewed twice a year to meet consumer interests and seasonal demands.
About PF Chang’s
Founded in 1993 by Philip Chiang and Paul Fleming, PF Chang’s is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking at the center of the guest experience. With roots in Chinese cuisine, today’s menu at PF Chang’s spans Asia, honoring cultures and recipes from Japan, Korea, Thailand and beyond. Each item offers a unique exploration of flavors, whether it’s a craft cocktail, a wok lunch bowl, or a multi-course party dinner. Worldwide, PF Chang’s has more than 300 restaurants in 23 countries and airports in the United States, including a growing number of convenient PF Chang’s To Go locations offering take-out and delivery. For more information on PF Chang, visit pfchangs.com and follow us on Facebook, Twitter and Instagram @pfchangs.