Outdoor Retail Company evo Announces Location of New Campus in Tahoe City, CA

SEATTLE (July 11, 2022) – evo, the retail and outdoor experiences company, today unveiled plans to build a new campus in Tahoe City, California. Campus Tahoe City will be centrally located on the shores of North Tahoe Lake in Tahoe City, directly across from Commons Beach, allowing residents and visitors easy access to recreation. The site is currently occupied by the historic Tahoe City Inn and America’s Best Value Inn, which evo plans to honor through restoration and pay homage to the roots of the place.

Like Campus Salt Lake, Campus Tahoe City will provide a gathering place for the community, bound together by a passion for the outdoors and the culture that surrounds the lifestyle. Common to all evo Campus locations are experience-driven spaces, with a mix of complementary offerings designed for the local community.

“Our goal is to provide a gathering place for the community, rooted in our shared love for the outdoors,” said Bryce Phillips, Founder and CEO of evo. “We’re so grateful to have this opportunity in Tahoe. It’s a place that’s really magnetic to us – so many great people and the relationships over the years, the beauty of the region, its culture – it all intersects, making this a particularly exciting next step for evo.

Together, evo, evolution Projects and JK Architects will reinvent the site to make it the brand’s second evo Hotel. This will be complemented by a flagship retail store and leisure facilities. In addition to these key elements, the campus will also include:

  • A cafe and a bar
  • Service Shop
  • Vibrant community programming and events
  • An art gallery and campus-wide art space

In addition to elevating the existing space, the evo team is also considering a second phase of development for new builds in the future that will expand amenities and offerings.

“This campus project will breathe new life into existing buildings and do so in a way that celebrates the local environment. We are inspired to shine a light on culture, art and recreation in this fantastic community, generating even more excitement for the area and its heritage,” said Tommy Trause, Head of New Venue Development and welcome to evo.

In addition to retail stores and experiential offerings, evo wants Campus Tahoe City to contribute to a thriving community center and is also looking to incorporate multiple workforce housing units on the property.

The all-new campus will seek to increase outdoor access for Tahoe’s bustling community and the compilation of like-minded businesses will work closely with other local retailers to ensure customers get the equipment, expertise and advice for the adventure. Since announcing its plans, evo has received enthusiastic support from customers and other local businesses.

Brendan Madigan, owner of Alpenglow Sports, thinks evo’s entry into Tahoe could help boost morale and keep the city economically relevant after the Olympics. “Alpenglow Sports is a 42-year-old Tahoe City anchor – we have always sought to give back to the community that has given us so much. I am thrilled to partner with our new neighbors as we share an intersectionality of compassion and community care. A rising tide truly lifts all ships, and we are thrilled to partner with such a compelling group for the betterment of Tahoe City and the North Shore in general.

“I am beyond thrilled to welcome evo to Tahoe City, as they have a strong history of not only building a store, but also building a space for art, creativity, activity and community. community. evo being part of Tahoe City will be a key factor in rebuilding and revitalizing North Lake Tahoe around the community that calls it home,” comments Tahoe-based professional skier Cody Townsend.

With the campus aiming to open within the next two years, evo’s head of marketing, Rebecca Heard, confirmed that evo is excited to connect with the Tahoe community ahead of the grand opening.. Heard said: “We are deeply committed to understanding the needs of the community ahead of opening and will be hosting an open and social day on Thursday September 15. We invite residents and locals to explore the project, listen to evo employees and leaders, ask questions and more. To learn more about the event, you can sign up here for updates.

Anne G. Cash