Outdoor Retail Company Announces Plans to Establish Campus in Tahoe City

TAHOE CITY, Calif. — Plans for an outdoor retail company to open a campus in two historic buildings along downtown Tahoe City were announced last week.

Evo plans to build a campus that will include a retail store, hotel, cafe, bar, service shop, space for programming and community events, and an art gallery on the site occupied by the building. historic Tahoe and America’s Best Value Inn.

The Tahoe Inn, shown in 1935, will be the future home of evo’s Tahoe City Campus.

“Our goal is to provide a gathering place for the community, rooted in our shared love for the outdoors,” said Bryce Phillips, Founder and CEO of evo in a press release. “We’re so grateful to have this opportunity in Tahoe. It’s a place that’s really magnetic to us – so many great people and relationships over the years, the beauty of the area, its culture – it all intersects, making this a particularly exciting next step for evo.



Evo will partner with JK Architects on the project with plans to restore both buildings to look more like their original construction.

“This campus project will breathe new life into existing buildings and do so in a way that celebrates the local environment,” Tommy Trause, head of new venue development and hospitality at evo, said in a statement. hurry. We are inspired to shine a light on culture, art and recreation in this fantastic community, generating even more excitement for the region and its heritage.



Trause said the Tahoe Inn, which last housed The Blue Agave restaurant, will serve as evo’s flagship store.

The Blue Agave Building was purchased by Evolution Projects, a Seattle-based real estate developer that seeks new opportunities to create special places in desired locations and build on the features that make them special.
Washoe County Sheriff’s Office

“This building, over the years, has really been layered and layered. Almost like a Frankenstein effect where you have all these different additions…. We really want to bring it back to its purest form, to what it looked like when it was first built,” Trause said. “Our architectural goal is really to take away and restore the historic beauty of the old Tahoe Inn, and this will truly be the front porch of our campus project.”

America’s Best Value Inn building will become evo’s second hotel, according to Trause.

“We are very conscious of the fact that we are taking over the torch from two historic properties,” he said. “We are touched by the legacy of the site itself, but truly invigorated by what it too could become.”

The two properties will be linked by some sort of recreational equipment, Trause said.

“It could be a skate spine,” he added. “It could be a climbing rock. It could be an in-ground trampoline. How do you really activate the space by adding recreational amenities? »

There are also plans to integrate several workforce housing units into the project. Evo also announced plans for a second phase of development in the rear parking area which will include new construction to expand on-site amenities and offerings.

“I am thrilled to welcome evo to Tahoe City because they have a long history of not only building a store, but also building a space for art, creativity, activity and community. “, added Cody Townsend, professional skier based in Tahoe. “Evo being part of Tahoe City will be a key factor in rebuilding and revitalizing North Lake Tahoe around the community that calls it home.”

Brendan Madigan, owner of Alpenglow Sports, said evo’s entry into North Tahoe could help boost morale and keep the city economically relevant.

“Alpenglow Sports is a 42-year-old stalwart of Tahoe City – we have always sought to give back to the community that has given us so much, primarily through events and philanthropy,” Madigan said in a press release. “I am thrilled to partner with our new neighbors as we share an intersectionality of compassion and community care. A rising tide truly lifts all ships, and we are thrilled to partner with such a compelling group for the betterment of Tahoe City and the North Shore in general.

Plans are to open the campus within the next two years. Evo will host a community open house on September 15 and have leadership to answer questions about the project.

“We are deeply committed to understanding the needs of the community before opening,” said Marketing Manager Rebecca Heard. “We invite residents and locals to explore the project, hear from evo employees and leaders, ask questions and more.”

The outdoor experiences company operates 11 stores in the United States and Canada, a website, two skateparks, and is also involved in lodging and travel.

Trause added that the company has been in contact with the Lapp family and said there is interest in collaborating on the Scotty Lapp Memorial Skate Park. On Thursday, the park’s GoFundMe campaign raised $225,217 of a $250,000 goal to build a skatepark in the name of Scotty Lapp, a student at North Tahoe High School, who died in a skiing accident this year at Alpine Meadows.

“We were so inspired and grateful to hear the Lapp family’s vision and meet with their founding board in this process,” Trause said. “We are thrilled with their vision for a skatepark in memory of Scotty. We are just trying to make sure that we can cooperate and avoid any assistance from our end. This only cements for us our initial assumptions about the quality and character of the Tahoe City community.

Visit campustahoecitycommunityopenho.splashthat.com for updates.

“First and foremost, we come in with humility,” Trause concluded. “We have so much excitement and love for Tahoe City and all of North Lake, but we want to hear from people who play there regularly.”

The Sierra Sun is a sister publication to the Tribune. Journalist Justin Scacco can be reached at [email protected].

Anne G. Cash