Opinion: When will clothing stores learn that we don’t all have small breasts?

I just want a nice top…

Last week, I went to Zara to find dresses for the summer. Like all the other women on the planet, Zara has been my clothing reference since the first lockdown.

But over the past few weeks, if not months, I’ve noticed something different about Zara’s sizing, something I’ve never had a problem with before.

And I’m not the only one who’s had this problem recently, friends have said the same thing and people on social media have had the same complaints. And it’s not just Zara that has this problem, it seems almost every mainstream and popular clothing brand is affected.

But what am I talking about? The problem anyone with a large chest, or even not so small, faces is that we can’t find anything to fit it.

I have medium sized boobs, nothing too big, but not small. After shopping at various clothing stores aimed at teens and 20s last week, I really googled “breast reduction surgery”. And that’s not a word of lie.

No matter what I bought in the store, I could immediately tell what would fit my chest and what wouldn’t. I took my usual sizes, and while every other aspect of the clothes seemed to fit perfectly, the chest was tiny.

For the past few months I’ve bought pants in my normal size and it hasn’t been a problem, I even recently went down my size in jeans. Initially, when I noticed this, I started to think it was me, that I must have just gained weight. But when I saw other people having the same problem, I quickly realized it was an industry issue.

Now don’t get me wrong I’m not saying there’s anything wrong with having a smaller chest, in fact I wish I had one but suddenly having to go up a size in a top just to it was loose at my waist and still too tight on my chest… when did that happen?

Finding clothes to fit something bigger than an A cup seems next to impossible if you’re shopping on the high street. And that’s of course not anyone’s fault that size.

It’s up to these brands to understand that there are hundreds of different body types, and that includes breast size and shape.

The body positivity and inclusion movement is coming, we have seen so many improvements in the fashion industry over the past 10 years, so why do we feel like we are falling behind in this area?

Anne G. Cash