Online retail sales grew 32% last year

Nicolas Pongratz

Monday 28 March 2022, 09:00

Photo by Zilu8 /

Online retail sales in Hungary rose 32% to HUF 1.203 billion last year, according to research by GKI Digital and price comparison site

The pace of growth slowed to 45% in 2020, but the market still grew twice as fast as before the pandemic. Online sales accounted for just over 10% of total retail sales in Hungary.

Hungarians now make 19-20 online purchases a year, up from 12-13 before the pandemic. Of Hungary’s 6.5 million active adult internet users, 5.1 million browse online stores and 3.7 million make purchases, said chief executive Csaba Rácz.

Research shows that consumers in the capital and county of Pest account for nearly half of online retail turnover. Electronics accounted for the highest online retail revenue, followed by apparel, toys and gifts, and FMCG products.


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