New online clothing retailer Vacaville proves very popular – The Vacaville Reporter

Amid the COVID-19 pandemic, Fearon DeWeese was fired from her job, an event that has become far too common for many people over the past year. However, the Vacaville native was determined to find another way to continue working while spending time with her family.

You could even say she was pretty damn determined.

DeWeese and her husband, Chris, have decided that this avenue should sell shirts online that pay homage to their Northern California heritage. Naturally, they named their business Hella Shirt Co., and they launched it last October.

“Together we found a word that took us back to our youth and our days in high school and college where everything was super cool and super cool and super dope,” Fearon said. “It kind of grew from there. “

“Hella,” as anyone who attended college or high school in Northern California for the past five decades can attest, is a slang term used as a synonym for “extremely,” for example, “This movie was very cool”. The word also had a usage that took it beyond the limits of the Nor. Cal, as on No Doubt’s 2002 hit “Hella Good” or a 1998 episode of “South Park” where Eric Cartman frequently uses the word.

it’s a word that Fearon and Chris know all too well. She graduated from Vacaville High School in 1997 and grew up in Napa.

Chris and Fearon DeWeese are the owners of online clothing retailer Hella Shirt Co. of Vacaville and are pictured with their 2.5-year-old daughter Ellamay. Hella Shirt Co. specializes in clothing that represents the culture of Northern California, including the liberal use of the word “hella”. (Photo provided – Vanessa Williams Photography)

“Hella is one of my favorite words,” Fearon said. “It just represents where we’re from. “

He also has a personal connection, as his 2.5-year-old daughter has the same name Ellamay.

From 2012 to 2020, Fearon worked as an experienced director for the Napa Valley Film Festival. However, once COVID-19 hit, she was unable to continue working in that capacity. Additionally, the virus has also temporarily put a halt to the event planning business it has operated for the past decade.

“Our event industry has just disappeared,” she said. “No one could get more than 10 people together, so all the big events I had planned kind of disappeared. There was no real plan in place for when he was going to return.

To find another business opportunity, Fearon and Chris did some research and decided to start an online clothing retailer. One niche they wanted to fill was a clothing company that would provide items for tall people.

“(This is) something my husband and I have always joked about,” she said. “I’m 6 feet tall, my husband 6 (feet), 6 (inches). It’s just hard to find clothes that fit you that are comfortable and long enough. We’ve always joked about launching a clothing brand for tall people and clothes that we would love and work for us as well. “

From there, the DeWeeses created a brand offering clothing types of all sizes with taglines that usually begin with the word “hella”. The collections include t-shirts, tank tops, hoodies, beanies, long-sleeved shirts and even a maternity shirt with the inscription “Hella Pregnant”. The items are manufactured and shipped from their home in Vacaville.

Naturally, Fearon said the most popular shirts come from the “Hella Over it” collection, where customers can easily express their displeasure with the pandemic or other issues.

“I think that’s where everyone is at right now,” she said. “We’re crazy about this. “

Shirts bearing the Northern California badges were also popular, including those with the slogan “Lake Tahoe is My Happy Place.” The latter was promoted on actor Jeremy Renner’s Instagram page after Hella Shirt Co. sent Renner’s daughter a bespoke sweatshirt.

Additionally, Fearon said the company plans to launch a “Hecka” collection for kids as well as a “Hella Tall” line, in honor of the demographic that sparked the idea for the company in the first place. . The DeWeeses also sell a sweatshirt that honors their town with the slogan “Vacaville: A Small Town with a Hella Big Heart”, the proceeds of which support Opportunity House and the Georgie Duke Center warming center.

Hella Clothing doesn’t just sell clothes. The company also sells koozies for people to hold their cans of beer, seltzer, soda or sparkling water on a camping trip or to relax after a long day.

Fearon said Hella Clothing Co. is a brand that she would like to see recognized around the world. He’s already received orders from as far away as Germany and Switzerland, and with America now having a vice president from Northern California, Fearon wants to have a global brand to represent the region. She has also been in talks with clothing stores in Roseville and other towns about wholesaling their clothing.

“We hope to be a recognizable brand that you see in stores,” she said.

Fearon also wants this to be a business his daughter can one day run. Above all, she wants to bring joy to a time that hasn’t seen much of it.

“It’s a brand that we want to keep really fun and represent the region we were born and raised in,” she said. “It takes us back to a simpler time in our lives. “

The Hella Shirt website is

More information can also be found at and

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Anne G. Cash

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