Nedap iD Cloud selected by Spanish children’s clothing retailer Charanga

GROENLO, Netherlands —

GROENLO, Netherlands — Nedap (AMS: NEDAP), the world leader in RFID solutions, has been selected by Spanish children’s clothing retailer Charanga to deploy the Nedap iD Cloud platform. The project, which will include all owned stores, franchise stores and El Corte Inglés corners in Spain, Portugal and Italy, began in March 2022 and will be completed this month. The goal is to achieve complete inventory visibility with the highest reliability throughout the supply chain.

Nedap iD Cloud is the only scalable enterprise platform that brings together all EPC inventory data and its unique item life history in one place to create perfect inventory visibility across supply chains. retail supply through the use of RFID technology. Knowing exactly what products are moving through the supply chain is key to improving product availability, while keeping prices and costs low. This leads to less markdowns, less waste and higher profitability. This also forms the basis for omnichannel concepts such as BOPIS (Click & Collect) and Ship-from-Store.

To ensure both a pleasant shopping experience and operational efficiency, Charanga chose to include 150 owned and franchised stores in this project. The brand’s international growth ambitions have accelerated the decision-making process for RFID. This technology provides a complete, real-time view of inventory, helping to optimize product availability across all channels.

Manuel De la Maza, CEO of Charanga: “For customers, it doesn’t matter whether they buy something from their own store or from a franchise. For them, Charanga is one, and that is how it should be. To be able to offer a pleasant and transparent shopping experience everywhere, we have implemented RFID in all stores. This ensures that we always have accurate, real-time inventory information, both in our own stores and in franchise stores and convenience stores. Because we know exactly what is being sold at each outlet, it is easier for us to supply precisely the items they actually need, thereby facilitating and extending omnichannel services such as Click & Collect to our entire chain. of shops. In other words, we can better serve our customers anytime, anywhere, whether they come to the physical store or through the digital channel. iD Cloud’s ability to scale quickly with minimal impact on our existing IT systems drove our decision to move forward with Nedap.

Sergio Gutiérrez, Business Development Manager at Nedap: “We are delighted with Charanga’s trust and look forward to a healthy collaboration. After the implementation in the stores, we will together explore the possibilities in the distribution center and the role of RFID for loss prevention. »


About Nedap AG

Nedap is focused on developing and delivering Technology for Life: technology solutions that make people more comfortable and more successful in their working lives. Nedap NV has over 800 employees and operates globally. The company was founded in 1929 and has been listed on Euronext Amsterdam since 1947. Its head office is located in Groenlo, the Netherlands.

About Nedap Retail

Nedap is the global leader in RFID-based retail solutions and helps retailers achieve perfect inventory visibility without waste or loss. Nedap’s iD Cloud platform simplifies multi-store retail and supply chain management using RFID and gives retailers real-time item-level information on their stock levels and the exact location of each item. With this real-time information, retailers can be more agile, provide customers with a better omnichannel shopping experience, and increase sales.

About Charanga

Charanga was born in 1991 from the Charanga SL group of companies with the aim of offering quality children’s fashion and with vertical distribution. In this way, Charanga has become one of the leading children’s fashion brands in Spain.

Charanga is based on a brand philosophy centered on the concept of “Charanga boutique”, also emphasizing the development of a pioneering franchise system in children’s fashion. Currently, Charanga has more than 200 stores worldwide, including Charanga stores, franchises and corners in major shopping centers such as El Corte Inglés.

Anne G. Cash