Nedap iD Cloud selected by Spanish children’s clothing retailer Charanga

GROENLO, The Netherlands, April 26, 2022 (GLOBE NEWSWIRE) — Nedap NEDAP, the world leader in RFID solutions, has been selected by Spanish children’s clothing retailer Charanga to deploy the Nedap iD Cloud platform. The project, which will include all owned stores, franchise stores and El Corte Inglés corners in Spain, Portugal and Italy, began in March 2022 and will be completed this month. The goal is to achieve complete inventory visibility with the highest reliability throughout the supply chain.

Nedap iD Cloud is the only scalable enterprise platform that brings together all EPC inventory data and its unique item life history in one place to create perfect inventory visibility across supply chains. retail supply through the use of RFID technology. Knowing exactly what products are moving through the supply chain is crucial to improving product availability, while keeping prices and costs low. This leads to less markdowns, less waste and higher profitability. This also forms the basis for omnichannel concepts such as BOPIS (Click & Collect) and Ship-from-Store.

To ensure both a pleasant shopping experience and operational efficiency, Charanga chose to include 150 owned and franchised stores in this project. The brand’s international growth ambitions have accelerated the decision-making process for RFID. This technology provides a complete, real-time view of inventory, helping to optimize product availability across all channels.

Manuel De la Maza, CEO of Charanga: “For customers, it doesn’t matter whether they buy something from their own store or from a franchise. For them, Charanga is one, and that is how it should be. to provide a pleasant and transparent shopping experience everywhere, we have implemented RFID in all stores. This ensures that we always have accurate real-time stock information, both in our own stores and in franchise stores and around the corner.Because we know exactly what is being sold at each outlet, this allows us to more accurately deliver the items they actually need, thus facilitating and extending omnichannel services such as Click & Collect to the whole of our chain of stores. our customers anytime, anywhere, whether they come to the physical store or through the digital channel. iD Cloud’s ability to scale quickly with minimal impact to our existing IT systems drove our decision to moving forward with Nedap.”

Sergio Gutiérrez, Business Development Manager at Nedap: “We are delighted with Charanga’s trust and look forward to a healthy collaboration. After the implementation in the stores, we will together explore the possibilities in the distribution center and the role of RFID for loss prevention. “


Press contact: Julia Fitzgerald, [email protected]

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