Music by Southland Artist to Play in U.S. Clothing Stores

Arun O'Connor will be playing one of his songs in stores at major clothing retailers Old Navy and GAP in the United States starting November 1.

Robyn Edie / Stuff

Arun O’Connor will be playing one of his songs in stores at major clothing retailers Old Navy and GAP in the United States starting November 1.

An Invercargill musician is thrilled with the announcement of his upcoming single, Gone too far, will be played in clothing stores in the United States.

Arun O’Connor, 31, said the song will be released worldwide on October 29 and will be heard via in-store audio systems from Old Navy and GAP companies and will be played in 556 stores across North America as of October 1. November.

“It’s good to start these things before the song is even out. It gives you hope that it will be okay.

Her publicist in the United States, Jen Lyneis of Los Angeles, broke the news to her this week.

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Lyneis reached out to various companies to ask if they would use his song. O’Connor understands he will receive payment from the Old Navy and GAP but is unsure of the amount.

Gone too far is one of O’Connor’s songs on his album, Songs from the reading room, which will be released in February or March. It is a record of collaboration between New Zealand and Nashville.

O’Connor just finished recording the music video for Gone too far. Parts of it were filmed at Gorge Road, his home and Queens Park. The song is about a person with an addiction.

“It’s kind of ruining his family life,” O’Connor said.

“You ask, has this person gone too far? Is there any hope that they will return to a normal life?” Or have they passed the point of no return? “

O’Connor was Southland Entertainer of the Year in 2020, Southland Musician of the Year in 2018 and winner of the New Zealand Gold Guitar Awards in 2018.

Regarding the Southland Entertainer of the Year award, he said that at the time it was something he really cherished.

“All the local musicians that I loved growing up, they all won this award. Cheryl Anderson, Craig Allott, Michelle Lange, Shannon Cooper-Garland, all these people.

O’Connor, who comes from a family of musicians, has been a full-time musician for about four or five years after deciding to quit an apprenticeship as a mechanic to pursue his musical career.

He regularly plays in Queenstown but Cobid-19 has thrown up many challenges.

His previous single Follow the line reached number 2 on the NZ iTunes Country charts, number 3 on the NZ iTunes Overall chart and number 11 on the official New Zealand music chart NZ Hot New Singles, and Let my heart go, went to number 1 on the NZ iTunes Country charts and number 3 on the NZ iTunes Overall charts.


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Anne G. Cash