Acquires, Leading Online Motorsports Retailer

MIAMI – (January 19, 2016) –, a technologically advanced international network of online motor racing content present in 15 countries, today announced the acquisition of UK-based e-commerce platform

As part of the acquisition, will launch its brand new digital e-commerce platform, Full integration is expected to launch in 2016. will offer the largest selection of apparel and accessories across all major motorsport series, including Formula 1, with iconic brands such as Ferrari, Mercedes, Red Bull and more.

“When evaluating opportunities to further grow our store and take it to the next level, and possibly into the largest e-commerce store in the world, was the only digital media company worthy of a program. so huge,” Tracey Whitmore said. , CEO of “Given the possibilities, will surely be the one-stop e-commerce solution for all things racing.”

Continuing its international growth strategy, will launch its own brand of merchandise from renowned F1 technical analyst Giorgio Piola.

“The acquisition of further strengthens’s brand as the world’s most comprehensive digital motorsport platform,” said Gustavo A. Roche, Vice President of Business Development, Motorsport. com. “The breadth of assortment of our merchandise collection coupled with the ease of navigation will provide our online readership with an incredible online shopping experience.”

The acquisition continues’s strategic business initiative to standardize – through acquisitions and internal development – the industry’s largest motorsports e-commerce platform and supports the growth of the business in data, technology and e-commerce. is the fastest growing motorsport website in the world. It is a US-based technology and multimedia company that provides global motorsport coverage in over 180 countries.


Formed in 1994, is a technologically advanced international network of online motorsports content offering world-class interactive digital, video and multimedia distribution with news desks in 15 countries in 11 different languages, 24 hours a day, seven days on seven.


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