Motorsport.com Acquires Onpole.com, Leading Online Motorsports Retailer
MIAMI – (January 19, 2016) – Motorsport.com, a technologically advanced international network of online motor racing content present in 15 countries, today announced the acquisition of UK-based e-commerce platform OnPole.com.
As part of the acquisition, Motorsport.com will launch its brand new digital e-commerce platform, Motorstore.com. Full Motorstore.com integration is expected to launch in 2016.
Motorstore.com will offer the largest selection of apparel and accessories across all major motorsport series, including Formula 1, with iconic brands such as Ferrari, Mercedes, Red Bull and more.
“When evaluating opportunities to further grow our store and take it to the next level, and possibly into the largest e-commerce store in the world, Motorsport.com was the only digital media company worthy of a program. so huge,” Tracey Whitmore said. , CEO of Onpole.com. “Given the possibilities, Motorstore.com will surely be the one-stop e-commerce solution for all things racing.”
Continuing its international growth strategy, Motorstore.com will launch its own brand of merchandise from renowned Motorsport.com F1 technical analyst Giorgio Piola.
“The acquisition of OnPole.com further strengthens Motorsport.com’s brand as the world’s most comprehensive digital motorsport platform,” said Gustavo A. Roche, Vice President of Business Development, Motorsport. com. “The breadth of assortment of our merchandise collection coupled with the ease of navigation will provide our online readership with an incredible online shopping experience.”
The acquisition continues Motorsport.com’s strategic business initiative to standardize – through acquisitions and internal development – the industry’s largest motorsports e-commerce platform and supports the growth of the business in data, technology and e-commerce.
Motorsport.com is the fastest growing motorsport website in the world. It is a US-based technology and multimedia company that provides global motorsport coverage in over 180 countries.
Formed in 1994, Motorsport.com is a technologically advanced international network of online motorsports content offering world-class interactive digital, video and multimedia distribution with news desks in 15 countries in 11 different languages, 24 hours a day, seven days on seven.
For more information contact:
Scott Sebastien: M +1 312.519.5040
Email: [email protected]
Vice President of Public Relations and Marketing