MissFresh acquires unmanned retail company Zailouxia

MissFresh is expanding its unmanned retail operations with the acquisition of Chinese automated fresh produce retailer Zailouxia.

The value of the deal has yet to be disclosed. According to MissFresh, the acquisition will allow it to add 10,000 self-service fresh food vending machines in nine cities across China.

Founded in 2017, the Beijing-based company Zailouxia operates an unmanned convenience store, which offers snacks, fresh produce and groceries.

The move is part of MissFresh’s efforts to drive digitalization and modernization in the neighborhood retail industry. The deal follows the company’s partnership with more than 5,000 businesses in Beijing last August to deploy MissFresh Convenience Go smart vending machines at their premises.

MissFresh launched the Distributed Mini Warehouse model to operate an integrated online and offline on-demand retail business focused on providing fresh produce and fast-moving consumer goods. Through its mobile app and mini program integrated with third-party social platforms, consumers can purchase groceries and have the products delivered to their doorsteps in an average of 36 minutes.

Anne G. Cash