Longtails and medlars brighten things up for clothing retailers – The Royal Gazette
Created: May 24, 2021 07:59 AM
A Hamilton clothing retailer collaborated with a local studio to create a new Bermuda-themed print.
TABS and Lemoncello Design have created “Longtails & Loquats”, which features Bermuda’s iconic bird and the island’s seasonal fruits.
Bermudan entrepreneur Rebecca Singleton, owner and designer of TABS, said: “We knew that after a difficult year, we wanted a print that represented a fresh start and a fresh start; a bit like the arrival of spring.
“In Bermuda, nothing means better than the return of the longtail and medlar season.
“We were delighted to work with Lemoncello Design to create the pattern we had in mind. “
Christina Sgobba is the Creative Director and Founder of Lemoncello, a boutique studio specializing in logo and brand design as well as event suites and bespoke products.
She graduated from the Ignite Bermuda Entrepreneurial Acceleration Program.
Ms Sgobba said: “When TABS approached us, we were delighted to help them create a completely personalized and unique textile pattern that reflects the beauty and special characteristics of Bermuda. “
To showcase the inspiration behind the print and celebrate Bermuda’s natural beauty, TABS said it worked with Lara Smith of LDS Multimedia to create a sensory video.
TABS said Longtails & Loquats will feature in their 2021 collection on Bermuda shorts and swim shorts, polo shirts, blankets, beach towels, and more.
Ms Singleton began selling TABS ‘specialty Bermuda shorts in 2013 with five colors at Harbor Nights, the Wednesday night craft fair in Hamilton.
She got her first major retailer in 2014, and opened a boutique in 2016.
Now, TABS Bermuda shorts are available in over 30 island-inspired colors.
To purchase the Longtails & Loquats collection, visit the TABS store on Reid Street, Hamilton or shop online at www.tabsbermuda.com
Fresh Start: TABS has a new Bermuda themed print (Photo provided)
Bermuda Style: Rebecca Singleton, Founder of TABS (File photo by Akil Simmons)