Leader in demand to distribute Poly both B2B and via online retail – Collaboration – Distribution

Australian distie Leader has been named the national consumer and corporate distributor of communications equipment supplier Poly.

Poly was one of the tech companies that received the lockdowns needed to contain the COVID-19 virus, providing audio and video hardware and software to enable remote work.

“We are very pleased that Poly has chosen Leader to spearhead its prosumer product line this year and into the future. As one of Australia’s largest truly national IT distributors, the Poly Consumer eTail product line is a perfect complement to our existing line, “said Theo Kristoris, Managing Director of Leader Computers.

“We aim to deliver value and growth to mainstream market segments with a focus on online retailers and value-added resellers using our national distribution, localized services and day-to-day delivery services. same, as well as by addressing retailers and resellers in the areas areas. ”

The focus of distribution for Poly products will be the retail, online and value-added reseller market.

“We see a huge opportunity in the retail and online channels for Poly to provide a solution that covers the hybrid worker and leisure demands of most consumers. The range offers a flexible yet diverse product line that is suitable for all use cases in the market, ”added Kristoris.

Poly chose Leader because of its presence in Australia’s five most populous countries so it can hold inventory and provide warranty service locally, according to a statement from Leader.

“Leader is a professional and dedicated distributor, with a strong presence within the channel community. We are excited and confident that this partnership will bring gradual growth and allow us to expand our market presence, especially in the mainstream online retail space, as well as provide retailers and resellers with a one-stop-shop for their business headsets, speakers and video conferencing needs, ”said Charlie Harb, director of consumer e-commerce for Poly APAC.

Kristoris said, “We have worked hard to become a one-stop-shop for the IT channel to help them grow their business with the world’s leading IT vendors and products. We are very proud to now partner with one of the world’s best performing brands in its category for our national reseller base. We are always committed to having large stocks in each of our five warehouses for our loyal resellers. “


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Anne G. Cash

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