Japanese clothing retailer Shimamura to launch online sales in Taiwan

Large Japanese clothing retailer Shimamura Co. will soon expand its online sales business in Taiwan to better meet the needs of young consumers and improve sales in an already strong market.

His local unit plans to open an e-commerce channel at Taiwan’s two major online shopping sites – momo and Yahoo Jima – by June after running physical retail stores for two decades.

Shimamura said its local branch will sell its Closshi brand online and also promote some products still unavailable in existing stores to fuel demand from shoppers in their 20s to 40s.

A Shimamura business planning official told NNA in a phone interview that the company could even launch its own online shopping center if sales at both sites were sustained.

The chain based in Saitama Prefecture opened its first outlet in Taiwan in 1998 and now operates 45 branches there. It also operates 11 stores in China after its foray into the market in 2012.

The company started online sales in China last year through T Mall, a major online site operated by e-commerce giant Alibaba Group Holding Ltd. The business planning manager added that the company was successful in attracting new customers.

Shimamura, which has a network of around 2,000 stores in Japan, will begin online door-to-door sales next month through e-commerce sites run by Rakuten Inc. and Amazon Japan KK, a local unit of US company Amazon. com Inc.

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Anne G. Cash