Investment in Online Children’s Clothing Retailer Wins Deal of the Month | Wales offers news

Stephen and Karen Hewitt


BGF’s multi-million pound investment in an online children’s clothing retailer headquartered in Swansea has been named as the Deal of the Month for September.

Character.com was founded by a team of husband and wife Stephen and Karen Hewitt. As part of the investment, BGF took a 23 percent stake in the company.

The company’s turnover has grown from less than £ 10million in fiscal July 2017 to over £ 50million in fiscal July 2021.

Karen Hubbard joins the Board of Directors upon completion of her tenure as Non-Executive Chairman, bringing her retail experience throughout her career at The Card Factory, B&M and Asda. She is currently president of Redu Group and Moteefe, supported by BGF.

Edwin Davies led the case for BGF alongside Hannah Waters and Alex Garfitt.

Grant Thornton advised Character.com on the matter.

Speaking when announcing the deal, Jamie Roberts, Director of Grant Thornton Corporate Finance, said: “Character.com is an extremely impressive company that has grown tremendously under the leadership of Stephen and Karen. are delighted to have guided the entrepreneurial shareholders through the process and delivered the result they wanted.

“We are all excited to see the next phase of business growth in partnership with BGF.”

Capital Law represented BGF in connection with the transaction.


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Anne G. Cash

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