In Mayfaire Town Center, new clothing stores will open soon
New clothing stores will soon open in Mayfaire Town Center, including Blush Clothier and Isa Roe Boutique.
A grand opening for Blush Clothier, which offers fashionable and classic teen and women’s clothing, is set to begin at 10 a.m. Friday, while the celebration for Isa Roe, a clothing store for young teenage girls, is set to take place around the first week of April.
Although they have separate owners, both stores started online.
Gianna Democko, owner of Blush Clothier, launched her online business during her senior year at East Carolina University, where she studied fashion merchandising.
“It was actually a project for one of my fashion classes,” said Democko, a 2020 ECU graduate. “I said, ‘Well, let’s try,’ and it blew up.”
Her first brick-and-mortar location was on Oleander Drive, but she wanted more foot traffic. To that end, Democko has leased approximately 1,300 square feet in a prime Mayfaire location – 1001 International Drive, near the entrance to Mayfaire next to Drift Coffee & Kitchen. The place was previously home to Red Bank Wine.
Mayfaire Town Center already features national chains of women’s clothing stores as well as local boutiques, but the owners of the new stores said they offer unique options.
“The way I see it is that our brands are exclusive to our store and a lot of our brands are from Europe,” said Democko, who studied overseas fashion trends in Spain, Portugal and in Morocco at the ECU.
Although she said she felt her store was different from others downtown, “I like being in other stores because it’s great that we can support each other.”
For Britany Rivera, owner of Isa Roe, solving a dress problem presented the former Marine with a challenge she wanted to take on.
The store and its name were inspired by her 13-year-old daughter, Isabel, and Isabel’s friend, Monroe.
“What we’ve noticed is that with young teens, it’s hard to find age-appropriate clothes for them that they want to wear,” Rivera said. “I feel like it’s a struggle for teens and moms.”
Isa Roe buyers, she said, won’t feel the pressure of a fashion industry that sometimes only offers crop tops to young girls.
“I want her to feel comfortable in the clothes, but I don’t think it’s something that needs to be revealed or made to make a 13 year old look like an 18 or 19 year old. “, Rivera said.
Construction began this week for Isa Roe, which occupies 868 Inspiration Drive, the space formerly occupied by Fuzziwig’s Candy Factory.