Iconic hospitality brand SLS launches its first online retail collection

NEW YORK, NEW YORK – SLS Hotels & Residences today unveils its first online sales platform in the form of The SLS Shop (shopatsls.com), where consumers can purchase the items they know and love from SLS hotel rooms to use at home. The SLS Shop product range includes premium bed linen, mattresses, bathrobes and towels, as well as items from the brand’s exclusive partnerships such as Goldsheep and MALIN+GOETZ sports sets for Sky Spa bath. Born out of demand from SLS Hotel guests and residents for premium, hotel-quality products, The SLS Shop delivers high-quality, eco-friendly offerings directly to consumers’ homes.

SLS is part of Ennismore, the fastest growing lifestyle hospitality company with a global collective of entrepreneurial and founder-driven brands with purpose at heart.

Michele Caniato, Director of Partnerships and Executive Vice President of Brand Marketing, Ennismore, said: “We are thrilled to see the SLS boutique come to fruition and to be able to share the SLS lifestyle experience beyond our hotels and into the homes of our guests, from sheets and mattresses to the new MALIN+GOETZ collection for Ciel Spa This is the start of a strong expansion of our hotel brands into the retail space.

SLS Boutique offerings include KASSATEX bed linens and terry fabrics made with Made in Green by OEKO-TEX certified materials, ultra-luxurious bathrobes, hypoallergenic down pillows and treated European white goose down duvets with eco-friendly bluesign soap, and the SLS mattress in king and queen sizes.

The SLS store will also feature staples including the brand’s signature SLS pool towels, SLS branded hats, beach bags and slippers, as well as products from SLS’s coveted brand partners, including the new Goldsheep collection. The new line features bespoke SLS-inspired sportswear including SLS-branded leggings, jackets and sports bras, commemorating Goldsheep’s first partnership with a hospitality brand on a branded clothing line. Also available for the very first time exclusively on the SLS Store, SLS’s recently launched MALIN+GOETZ bath products for Ciel Spa, including a large 400ml shampoo, conditioner and body wash collection, a 50ml body lotion and 50g bar soap. MALIN+GOETZ for Ciel Spa eco-friendly foil gift sets will be available on the SLS store this fall, which will include 50ml shampoo, conditioner, body wash, body lotion and 50g bar soap , all available for purchase.

The SLS store currently only accepts and ships orders within the United States, but will begin shipping to other countries in the near future. The launch of the SLS store is just the start for Ennismore in online retail, with other brands due to unveil similar plans later this year.

Ennismore continues to expand its strategic partnerships with global brands – including Fortune 500 – in automotive, communications, beverage and financial services to deliver innovative and tailored benefits, products and experiences. This new partnership builds on existing collaborations with Barilla, Danone, Chase Sapphire, Lincoln Motor Company, Tidal, Therabody, Lavazza, Redbull, DOGPOUND, Goldsheep, GLOSSLAB, Y7 Studio, MALIN + GEOTZ and Som Sleep.

Shop now at ShopatSLS.com.

About Accor

Accor is a leading global hotel group comprised of 5,300 properties and 10,000 food and beverage locations in 110 countries. The group has one of the most diverse and integrated hotel ecosystems in the industry, comprising more than 40 brands of luxury, premium, midscale and budget hotels, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unrivaled position in lifestyle hospitality – one of the industry’s fastest growing categories – is led by Ennismore, a joint venture, of which Accor holds a majority stake. Ennismore is a creative hospitality company with a global collective of entrepreneurial, founder-driven brands with purpose at their heart. Accor has an unrivaled portfolio of distinctive brands and more than 230,000 employees worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group focuses on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusiveness. Founded in 1967, Accor SA is headquartered in France and is listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC market (Ticker: ACCYY) in the United States. For more information, visit group.accor.comor follow Accor on Twitter, Facebook, LinkedInand instagram.

Anne G. Cash