iClick’s iSmartGo Helps Thai Ecommerce Company Tawasala Build Chinese Presence in Online Retail Through the Power of Private Domain Traffic

HONG KONG, September 29, 2021 / PRNewswire / – iClick Interactive Asia Group Limited (“iClick” or the “Company”) (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that provides comprehensive solutions for brands around the world life cycle lifecycle, is pleased to share that iClick’s cross-border smart retail solution, iSmartGo, has helped Tawasala, an e-commerce marketplace offering high-quality Thai skin care products, consumer goods, fashion and snacks, to be operated efficiently from China huge market.

Logo (PRNewsfoto / iClick Interactive Asia Group L)

After identifying the growing popularity of Thai products with Chinese consumers, Tawasala, co-founded by famous Thai actor Tae Sattawat, aims to penetrate the China retail market and expand its operations into China. In order to realize this vision, iClick leveraged the advanced features of iSmartGo to help Tawasala effectively establish its very first online presence in China and develop your private domain from scratch, in particular through:

  • Leverage iSmartGo’s exclusive all-in-one SaaS platform to build a WeChat mini-program store for Tawasala with widgets and drag-and-drop marketing tools;

  • Providing one-stop cross-border logistics and payment solutions enabling Tawasala to easily and quickly establish a transaction bridge between its warehouse in Thailand and consumers in China;

  • Using iClick’s powerful data analytics technology to help analyze traffic and online consumer behavior across multiple channels to optimize marketing strategies and intelligently formulate consumer engagement decisions.

In addition to iSmartGo, iClick’s marketing solutions offerings have also enabled Tawasala to launch a number of smart advertising campaigns to accurately reach its target audience and drive traffic to the new mini-program store of Tawasala. The campaigns leveraged iClick’s proprietary data modeling technology and strategic marketing capabilities to accelerate Tawasala’s business expansion faster..

“Tawasala has focused on identifying the most effective ways to take advantage of the growing demand for Thai products in China“said Dr Buakhao Sombutsaengurai, founder of Tawasala.” We have chosen to ally with iClick on the basis of its proven track record to provide successful retail solutions to companies looking to increase their penetration in China. Thanks to its advanced technology, iClick’s well-developed cross-border smart retail solutions have made it the obvious choice for us to reach target Chinese consumers while solving the problem of complete supply chain management. , including logistics and payment processing. “

“The WeChat-based ecosystem was Tawasala’s first choice to enter the China market due to the huge reach of private domain traffic in China“said Jian” TJ “Tang, president, CEO and co-founder of iClick.” Our implementation for Tawasala clearly demonstrates how iClick’s integrated business and marketing solutions can drive value by introducing new traffic and fostering customer loyalty, thereby maximizing lifecycle value. We are seeing increased demand for cross-border e-commerce solutions from overseas markets that are experiencing a decrease in inbound travel from China due to the global pandemic. We look forward to seizing the strong market potential of this opportunity and replicating our success as we accelerate revenue growth from our enterprise solutions. We are pleased with the progress made in our work with clients of multinational companies to date, and are confident to accelerate our cooperation with leading foreign brands by leveraging our strong international customer experience. “

For more information on iSmartGo, please visit https://ismartgo.i-click.com/ or contact [email protected]

About iClick Interactive Asia Group Limited

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is one of the leading business and marketing cloud platforms in China. IClick’s mission is to empower brands around the world to unlock the enormous market potential of smart retail. Using cutting-edge proprietary technologies, iClick’s comprehensive suite of data-driven solutions help brands drive significant business growth and profitability throughout the consumer lifecycle. Based in Hong Kong, iClick currently operates in eleven locations in Asia and Europe. For more information, please visit ir.i-click.com.

Safe Harbor Declaration

This announcement contains forward-looking statements, including those relating to the business strategies, operations and financial performance of the Company. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by terminology such as “will fly”, “expect”, “anticipate”, “the future”, “intention”, “plan”, “believe”, “esteem”, “” “confident” and statements similar. These statements are based on current management expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the control of the Company. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: fluctuations in the growth of the Company; its success in implementing its new mobile retail strategies, including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross invoicing recognized as revenue according to the gross and net models; its ability to retain existing customers or attract new ones; its ability to maintain content distribution channels and to negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large, established Internet companies; market acceptance of online marketing technology solutions and business solutions; litigation and negative advertising environment China – companies based in the United States and listed in the United States; the efficiency of its algorithms and data engines; its ability to collect and use data from a variety of sources; its ability to comply with existing or future laws and regulations relating to data protection or data security; ability to integrate and achieve synergies from acquisitions, investments or strategic partnerships; the duration of the COVID-19 outbreak, including the emergence of COVID-19 variants, and its potential impact on the Company’s business and financial performance; fluctuations in exchange rates; general economic conditions in China and other jurisdictions in which the Company operates; and the regulatory landscape in China and other jurisdictions in which the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other documents filed with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company assumes no obligation to update any forward-looking statement, except as required by applicable law.

For investor and media inquiries, please contact:

In China:

In the USA:

iClick Interactive Asia Group Limited

Central IR

Lisa Li

Tom caden

Phone: + 86-21-3230-3931 # 866

Phone. : + 1-516-222-2560

Email: [email protected]

Email: [email protected]

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Cision

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