Hugely popular online clothing retailer opens pop-up in Toronto

Shein, one of the most popular clothing sites otherwise the top one in the world right now, is opening a physical storefront in Toronto this month, marking the massive brand’s first physical location in Canada.

If you’ve never heard of the company before, Shein now gets more sales in the US than H&M and Zara, has more Amazon app downloads, and is all the rage with Gen Zers due to its incredibly low price. , fashionable styles and seemingly endless selection of thousands of women’s clothing and accessories.

We know fast fashion is awful for people and the planet, but it’s hard for young people on a budget to say no to tons of cute tops for just $3.50, dresses for $5.00 and jeans for as little as $8.00 – and that’s all before an array of perpetually available discounts and sales.

As exciting as receiving Shein mail in the mail is for fans of the store – many of whom share their purchases in viral TikTok or YouTube videos – having the chance to see and try on items in person is a pretty crucial aspect of shopping. the missing experience.

Clothes can often appear very different in person than online, the size can be off or just plain unflattering, and when it comes to such low prices, you often end up getting what you pay for and being disappointed.

That’s why the next Shein pop-up, taking place at Stackt Market in Bathurst and Front Streets from July 15-17, is bound to be a hit.

Between 12 p.m. and 7 p.m., residents can open their shop, get a manicure at the local salon participating TIPS Nail Bar + Beauty and listen to music from a DJ.

People should note, however, that pre-registration for the event, which had 280 spots per day, has already sold out – due to the hustle and bustle of other Shein pop-ups around the world and the notoriety of the store. , there will definitely be a massive queues to enter without an appointment.

It is also unfortunate that buyers find it difficult to support the brand in good conscience for various reasons, among them the poor conditions suffered by the workers who make their clothes.

As excited as people already seem to be, some are boycotting Shein pop-ups around the world.

Anne G. Cash