European Apparel Retailer Selects Talend to Optimize Customers’ Digital Shopping Experience

REDWOOD CITY, CA. and SURESNES, France, January 25, 2021 /PRNewswire/ — Talend (NASDAQ: TLND), a leader in data integration and integrity, today announced that Tape à l’oeil, a French children’s clothing brand founded in 1993, has chosen Talend to accelerate its digital transformation. Talend helps retailer empower data workers and business users with reliable, real-time customer intelligence to help to optimise and personalize the online shopping experience of its customers. The company uses Talend Data Fabric to accelerate information delivery and data exchange through APIs to manage its supply chain. It also relies on Talend Stitch to quickly integrate data from web and social media platforms and analyze business performance.

In early 2020, Tape à l’oeil’s digital data strategy is accelerating with the Covid-19 crisis. The company needed to optimize its online operations as the pandemic had accelerated the online search and offline purchase (ROPO) behaviors of its customers. With Talend, the company was able to better manage and optimize its entire supply chain: “If a product is not available at the time of purchase, the sale is lost. There is both the risk that the customer will go to another store and that the product will have to be discounted at the end of the season,” said Guillaume Porquier, IT director at Tape à l’œil. “With COVID-19, some suppliers have had to shut down operations, and real-time monitoring of our supply chain has given us the agility to make appropriate adjustments very quickly.”

With Talend, the company is also able to build a 360° customer approach through the delivery and rapid access to reliable data. Both internal and external data provide visibility to stores into customer buying behaviors and habits. This information can then be integrated into predictive models. And, with data collected from the web using Talend Stitch, the company can also enrich its customer marketing data with customer journey analysis and predictive analytics.

“The retail industry has been heavily impacted and disrupted by Covid-19 with a massive shift in customer buying behaviors,” said Gareth Vincent, SVP of EMEA Sales, Talend. “Tape à l’oeil’s data strategy and accomplishments illustrate the importance of relying on complete, clean and reliable data to respond faster and mitigate risk. We are proud to support the data journey and the continued growth of Tape à l’oeil.”

“The immediacy and proximity of trade are the keys to success in trade,” said Guillaume Porquier. “Information has to flow from product design to sale, otherwise we can’t do our job. Talend is our strategic partner in this process.”

For more information on how companies use Talend solutions, please visit the website. You can read the full story here.

About Talend
Talend (NASDAQ: TLND), a leader in data integration and integrity, is changing the way the world makes decisions. Talend Data Fabric is the only platform that brings together all the features of data integration and governance, to simplify every aspect of data use. Talend delivers comprehensive, clean, and uncompromising real-time data to everyone. This unified approach to data has created the Talend Trust Score™, an industry-first innovation that instantly rates the trustworthiness of any data set to bring clarity and confidence to every decision.

More than 5,000 organizations around the world have chosen Talend to run their business on trusted data. Talend is recognized as a leader in its field by leading analyst firms and industry media. For more information, visit and follow us on Twitter: @Talend.

SOURCE Talend Inc.

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Anne G. Cash