Ecommerce Honey Goes Into The LA Galaxy Jersey Game
LA Galaxy defender Julian Araujo in the 2021 team jersey. Image: LA Galaxy
Company logos appear to be engraved on the jersey of every professional football team. For years, the LA Galaxy Major League Soccer team jersey featured the logo of the food supplement company Herbalife Nutrition on its front. It was recently announced that another company is joining Herbalife and shoe brand Adidas by getting into the LA Galaxy jerseys game.
Los Angeles-based e-commerce company Honey has announced a multi-year agreement to place its logo on the right sleeve of LA Galaxy home and away jerseys. The new jerseys will hit the field at Galaxy’s home, Dignity Health Sports Park in Carson, Calif., When the MLS season kicks off on April 17.
George Ruan, co-founder of Honey, said sponsorship of the jersey would help the company weave deeper into a Los Angeles story.
“As a Los Angeles-based company, we’ve always valued and built relationships within our local community and supported organizations that help make our city great,” said Ruan. “Being deeply rooted in Los Angeles history and culture, the LA Galaxy has one of MLS’s most ardent fan bases, and as a result, this partnership is an exciting way to reach out to this passionate group of people. ‘Angelenos. ”