Clothing stores see ‘limited’ improvement in sales as Friday lockdown ends in Jordan

AMMAN – The lifting of the lockdown on Friday boosted foot traffic in clothing stores, leading to a “limited” improvement in sales, according to Jordanian Textiles and Ready-to-Wear Union President Muneer Deyeh.

In remarks to the Jordan Times on Tuesday, Deyeh said the Kingdom’s clothing industry still suffers from weak consumer demand, due to the limited time allowed for businesses to operate, but the lifting of the Friday lockdown has helped the well functioning stores, resulting in reduced Thursday shopping.

“If Friday’s lockdown is not reinstated, the sector’s performance will improve by almost 15% after a while,” Deyeh said, noting that “although stores are more empty than usual compared to in the same period of previous years, there were some positive results ”.

Nour Khalil, director of a clothing store, said many Jordanians have turned to online shopping amid pandemic uncertainty, but on Friday and Saturday large numbers of shoppers returned to the stores.

At the start of the holy month of Ramadan, the stores were almost empty as most people spent most of their time working and shopping, he said.

“Now people can go out on Fridays and prepare for Eid Al Fitr, without having to overload themselves,” Khalil said.

Meanwhile, Saed Omar, owner of a clothing and footwear store in Amman, said he did not see “significant” in-store sales as shoppers walked to malls and major stores. clothing stores Friday and Saturday.

“Since the start of the pandemic, I have focused more on my store’s online presence, which has helped me stay afloat,” Omar said, expressing hope the situation would improve soon.

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Anne G. Cash

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