Clothing stores and boutiques adjusting their online shopping strategies during the coronavirus pandemic

KNOXVILLE, Tn (WATE) – “If we didn’t have the website, we would be completely absent.”

Sisters and owners of Reap the Sew Boutique Andrea Vaughn and Alex Wrinkle echo the feelings many owners of stores with websites are feeling in these uncertain times.

Many local stores across the state that are not considered essential have had to close their stores due to COVID-19 issues, relying solely on their websites for business, as long as they have one.

The Reap the Sew duo are very grateful to have launched their website a year ago.

Lisa Burnett, co-owner of Nothing too fancy on the same boat.

“We’re really lucky to have created an online store for ourselves, so we kind of got down to that as quickly as possible. “

The three local business owners are shifting their business strategy to the web, leveraging their accounts and social media sites for profit, each claiming to have seen an increase in online sales after temporarily closing their stores.

Nothing Too Fancy, for example, has deals to drive people online.

“We have started to offer ‘daily deals’ as a way to get people to make a purchase every day because we’re really losing a lot of foot traffic and money that we depend on to stay open, ”says Burnett. “Thus, by implementing the daily offers, people consult us. regularly, not just every now and then.

Reap the Sew also offers online deals and implements curbside pickup three days a week for people living near their location in Powell.

As Easter approached, Reap the Sew was pleasantly surprised with online orders, as the holidays are usually one of their busiest times.

Vaughn says, “People keep shopping online telling us we’re always going to get up and act like it’s Easter, sit in our living room and watch church on TV and we’ll always get dressed.

Small business owners praising the continued community support and support within the small business community.

“Knoxville has always been a big community, especially downtown and lots of small businesses, so we all came together with each other,” Burnett said. . Knoxville is a really great place to make something like this happen.

All three stressing the importance of buying local.

Wrinkle says, “It is so important for our community and our people to continue shopping with us, and many others like us, just because we are not supported by the business.

Vaughn added, “There are so many people in our community and the surrounding communities that it’s just them and their sister, like us, or them and their husbands or just them and that’s the way. they feed their families and provide for their needs.

“Keep in mind that people who don’t have a website aren’t making any money, so when they reopen it will be important to go and support those people.”

Provide support in an effort to keep the East Tennessee heart alive.

“It’s really important, I mean, I think small businesses are kind of the heart of a community and if a lot of us don’t make it, the community is going to suffer in the long run.” , Burnett reiterates, “I really encourage people instead of going to Amazon, instead of going to Walmarts and Targets, to really try and spend your money locally, because every little purchase really helps.

If you want to support local, you can shop on their websites and find them on Facebook, Instagram, and Pinterest.



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Anne G. Cash

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