Clothing store sales in Canada increased nearly 24% in March

Now is the right time to consider a career in the retail industry

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It will come as no surprise to you that the number of people shopping online has increased dramatically in the year of the pandemic, as many of us are tied to our computers and cannot leave home. . But it’s a new day. Hope is on the horizon. In Canada, COVID-19 cases are down, hospitalizations are down, and vaccines are being administered everywhere. And we buy again – in real stores! In fact, the retail sector in general is showing signs of improvement, and the the clothing sector in particular saw an increase in sales (and not just in a tracksuit!). Now is the time to consider a career in the retail industry.

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The importance of visual merchandising

Whether you are already a store owner or are now looking to remodel your existing premises to attract customers, impactful and memorable visual merchandising is key. Not only can this tempt those who are not otherwise interested to cross the threshold, but as research has shown, customers are prone to impulse purchases . Generating their interest before and during their buying experience can increase your chances of closing the sale and putting money in your pocket.

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What constitutes effective visual merchandising

There are a number of elements that go into creating an attractive and welcoming atmosphere in a store and ultimately a design that will translate into profit. Colors, displays, signage, use of space, layout, all these factors must be taken into account in order to attract your customers to this final sale.

Other careers in retail

Of course, visual merchandising is just one part of the industry. As a Retail Manager, you will be responsible for running and managing the day-to-day operations, ensuring that customers are happy with their shopping experience and final purchases, and that the store is running smoothly and remains profitable. As a purchasing and purchasing manager, you would be responsible for negotiating and securing the best quality and prices from your suppliers, while staying within your budget within your own organization.

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This Visual Merchandising and Retail Management Diploma Pack takes a look at each of the above aspects of the industry and then some. While focusing on a physical point of sale, it’s clear that we still need to keep a web presence, and this course also offers a lesson on how to work more effectively with your developer to get the most out of your site. , generate the most traffic, and ultimately, of course, sales.

Valued at approximately $ 1,000, this package is now available for only $ 30.99. It provides lifetime access to invaluable information that helps you improve your business merchandising efforts.

Prices subject to change.

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Anne G. Cash