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Clothing retailer Gap launches gamified NFT collection
Gap has occasionally made headlines for interesting intersections of cultural engagement, but it certainly wasn’t a mark at the top of our minds when we thought about upcoming NFT releases. We’ve seen sports brands like Nike and Adidas start getting involved with NFTs, and designer brands like Burberry, Gucci, Louis Vuitton and more have explored a unique blockchain and NFT engagement. However, it is Gap that is now the latest clothing brand to get involved in the space, announcing a new gamified NFT collection this week.
Let’s take a look at what we know from the initial press release.
Gap seeks to “activate the community”
Gap is looking to launch a gamified NFT collection that “activate(s) community, creativity, and self-expression.” They will seek to do so by teaming up with New York artist Brandon Sines, creator of Frank Ape.
In this week’s press release announcement, the brand cites commonalities in core values between Sines and Gap, and the two will release a Tezos-based four-tier NFT priced at 2 XTZ per coin. The release also clarifies that over the next few weeks, consumers can expect a number of further declines, priced between 6 and 100 tez. NFTs will be sold on a first-come, first-served basis – with no cap specified – so we’re crossing our fingers that Gap has taken the precautions and considerations regarding bottling potential.
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Tezos continues to find collaborative partners at a very high level, primarily driven by the blockchain's energy efficient approach. | Source: XTZ-USD on TradingView.com
Tezos continues its major partnerships
Tezos has apparently taken a “B2B approach”, while working with some of the major players as a blockchain typically found in the top 50 blockchains by market capitalization. While consumer onboarding has seemingly had more rigidity compared to some of the larger altcoins on the market, Tezos has done quite a job when it comes to enterprise solutions.
One of the biggest stories of the year for Tezos in 2021 was the blockchain pairing with Red Bull Racing, one of the biggest names in Formula 1 at a time when F1 racing was experiencing immense growth. in the United States, boosted by Netflix. Drive to survive series.
The blockchain has doubled in the past year, securing Ubisoft as a partner for their first-ever video game NFTs – which have admittedly shown lackluster reviews from mainstream consumers so far. However, these continued partnerships show that Tezos is clearly aiming to be an enterprise solution for companies looking to explore NFTs – with Gap as their latest major deal.
The initial release of the Gap NFTs is scheduled for January 13 at 9:00 a.m. PT at gap.com/nft.
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