Clothing retailer Anthropologie opens its first store in Gainesville on Wednesday
Retailer Anthropologie offers upscale womenswear, stylish décor and eclectic accessories in Gainesville.
The city’s first Anthropologie opened at the Butler Town Center on Wednesday morning and joins a chain of more than 200 outlets around the world. The store, located at 2850 SW 35th Drive, is open Monday through Saturday 11 a.m. to 7 p.m. and Sunday noon to 6 p.m.
After months of preparation and construction delays caused by the COVID-19 pandemic, customers were greeted at the new store, with masks and pandemic safety measures in place. Soft chatter animated the 900 square foot space decorated with greenery, vibrant artwork, and elaborate exhibits.
“Gainesville is nothing like Anthropologie,” said Chelsea Ortiz, store brand leader Anthropologie. “You walk into the store and you really have an experience. Not just the product, but our displays, the people who work for us. ”
Ortiz said she was excited to introduce the brand to a new community of buyers.
“A lot of people still don’t know what Anthropology is because there wasn’t one in Gainesville,” she said. “So now we can introduce the brand to [Gainesville customers], inspire her with the new product we have and simply create lasting relationships and build a customer base that will last for years.
Ortiz said she believes this location will establish a closer connection between Anthropologie and its Gainesville market.
“Even if [a customer] has already shopped with us, it’s his Anthropologie. She doesn’t have to drive in Orlando or Jacksonville, ”Ortiz said.
Customers attending Wednesday’s opening confirmed the shopping experience Ortiz described.
Client and Gainesville resident Kelli Bell said she typically shopped at Anthropologie online or when traveling in major cities. She said she was excited to finally explore the location of her own city.
“I had been hoping for this day since living here,” Bell said.
She also said she particularly liked Anthropologie’s home items and eclectic accessories.
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“It’s honestly a really fabulous shopping experience to walk through the store,” she said.
Anthropologie, owned by URBN brands, was founded in 1992 by current URBN president and president Dick Hayne, who named the store after his college degree. The brand caters to wealthy and sophisticated women between the ages of 30 and 45, although the team suggests the store has something for everyone.
Andrea Rodriguez-Saunp, boutique client associate and UF first-year biomedical engineering student, said she believes the beauty of Anthropologie lies in its range of styles, from modern to bohemian.
“I think [Anthropologie] will honestly attract anyone. No matter what your style, you can come here and find at least one item of clothing, whether it’s jeans, overalls or a nice shirt or dress, ”she said.
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Valeriya Antonshchuk is a junior telecommunications news and political science student at the University of Florida. As a press assistant for the Avenue, Valeriya covers weekly Gainesville cultural and entertainment news. Valeriya is from Ukraine and is fluent in Russian.