Arc’teryx closure in Cherry Creek allows two women’s clothing stores to expand

Max Martinez opened the Max clothing store in Denver in 1985. (Courtesy of Max Clothing Store)

Two women’s clothing stores in Cherry Creek North have outgrown their panties.

Evereve and Max Clothing Store, both of which sell high-end women’s clothing and accessories, plan to move into larger spaces within their existing building this year after an outdoor retailer moved .

Evereve opened its 2,000 square foot store at 250 Columbine St., Unit 140, in 2015. In July, the Minneapolis-based brand, which targets women ages 30 to 55, plans to move three doors down to a more large 3,500 square. -foot unit at the corner of the building.

“Not just the Cherry Creek location, but all of our stores are seeing rapid sales growth,” Evereve co-founder Mike Tamte said. “Over the past 12 months, our company-wide sales have doubled, so Evereve is having a moment. And we’re running out of space.

Cherry Creek Megan and Micahel Tamte scaled

Megan and Mike Tamte founded Evereve in 2004. (Photos courtesy of Evereve)

Arc’teryx previously operated in the new Evereve space. The outdoor gear and apparel retailer, which has a store under construction in RiNo, moved in January.

Evereve’s new Cherry Creek North location will have room for more locker rooms, a footwear section with nearly 100 new styles and more overall merchandise, Tamte said. He founded the chain, formerly known as Hot Mama, with his wife Megan in 2004, and has since opened around 90 locations in the United States.

Tamte said Evereve’s sales were up 55% this year compared to last year, and the company was doubling the size of nearly 15 other stores across the country. This includes another in the Park Meadows mall in Lone Tree.

“There was a lot of pent-up demand because of the shutdown, which benefited us,” Tamte said. “Customers took a break from shopping for most of 2020 and caught up in 2021, and we expect that to continue into 2022.”

Cherry Creek Evereve

Evereve opened in Cherry Creek in 2015.

When Evereve moves into her new corner unit, Max Clothing Store plans to take over her old space.

Max, owned by Max Martinez, first opened in Larimer Square in 1985, then moved to 246 Detroit St. in Cherry Creek. Martinez and his business partner Scott Seale sold the latter real estate for $6.6 million in 2018.

As of 2020, Max — which caters to women ages 40 to 60 — operates out of 1,300 square feet at 250 Columbine St., Unit 115. The business also has a location in Boulder and two in Aspen.

Martinez said he plans to close all of his stores during the pandemic, only to see record sales last year.

Cherry Creek Max Store

Max will add an additional 700 square feet when he takes over Evereve’s former space in Cherry Creek. (Courtesy of Max Clothing Store)

“Traffic is back and as we are opposite the Halcyon Hotel we are seeing a lot more travellers. So we need more square footage to fit more products,” Martinez said.

He plans to open in the new, larger unit in September. His company is also preparing to launch a website in June and is looking for another location in Vail.

Retailers recently found a new owner in Cherry Creek. Texas-based Crescent Real Estate paid $82.8 million in August to buy the eight-story building at 200 Columbine St. and retail space in the 250 Columbine condo complex from the Western Development Group based in Denver, according to public records.

Legend Partners brokers Kelly Greene and Pete Pavlakis represented Crescent in both transactions with the boutiques.

Anne G. Cash