Amazon returns to brick and mortar with high-tech clothing stores

Whatever the reasons, physical visits to a physical shopping containment unit (see: the mall) rebounded last year. Not one to sit on the sidelines while consumers and their money are there for the picking, Amazon is getting back in the brick and mortar with high-tech clothing stores called Amazon Style, starting later this year. in Glendale, California.

Previously, Amazon had graciously opened physical bookstores, returning to its bookseller roots. Then Amazon bought Whole Foods, which suddenly allowed it to step into the grocery business. Now it’s stores looking aside like TJ Maxx and Old Navy, with their foray into the physical apparel business.

There is no situation as humans, with ever-changing bubbles of flesh and bags of meat, where we can simply buy clothes online and receive a perfectly sized product. We usually have to hold the jeans in store or stand in the aisle at Walmart and change shirts to make sure the fit is right.

Buying clothes online always comes with a margin of error and it’s possible that Amazon has reviewed their clothing returns and decided that opening a physical store might be cheaper.

The store will be around 30,000 square feet, smaller than Walmart but right there with TJ Maxx or Ross, and will carry everything from cheap ass clothes to fancy and expensive designer items. The brand’s spectrum will resemble the shelves of Marshalls, focusing on women’s and men’s apparel, footwear and accessories.

Last year, Amazon was estimated to have beaten Walmart for online clothing sales. This holds true because even though the mall traffic has increased, you know that you can no longer buy anything useful at the mall.

This increase is simply due to the fact that the Apple Store is located in this fucking mall. Additionally, Walmart’s online presence mirrors the physical store’s end-of-day commerce, so online shopping for apparel on Amazon’s website is verified.

There will be notable differences between an Amazon clothing store and the existing list of clothing retailers. For one thing, all inventory will be kept in the back of the store. It will require a smartphone and a scan of a display item’s QR code to view additional sizes and colors. Pressing a button will send the item to the Dressing Room or Pickup Counter.

Image: Amazon

Fitting rooms will be equipped with touch screens to rate items or request different sizes or styles. A hidden employee will deposit the item in a secure box in the dressing room, never having to interact with customers. Because that’s the world we want after all. Customers will then not have to interact with a cashier, paying with Amazon One.

In addition to never having to interact with a store employee, there will be no store discounts for Prime members. Considering the biggest plus for Prime is next day or 2 day shipping, that’s not a big deal.

The real bonus is the greasy touchscreens in the dressing rooms and a sparse store filled with display items instead of clothes racks. It’s a strange future for retail combining the deliverability of online shopping with the fulfillment of our steps for the day.

It’s unclear at this time what kind of national rollout Amazon has planned for these clothing stores, with only the Glendale store on the schedule. Chances are the mall of the future will be filled with online retailers; the Amazon store next to the Apple store, next to the Microsoft store, next to the Tesla store. At least we’ll have a reason to leave the house?

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Anne G. Cash