Amazon is the largest clothing retailer in the United States, it is far ahead of No. 2.

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Wells Fargo analyst Ike Boruchow estimates that Amazon will achieve more than $73 billion in apparel and footwear sales this year.

Grant Hindsley/AFP via Getty Images

The recent holiday quarter has been strong for many retailers, but the specter of


com making more inroads is never far away.

This is according to a recent review by

Wells Fargo

analyst Ike Boruchow. He noted that while 2021 has seen many shoppers return to brick-and-mortar stores compared to a Covid-damped 2020, that has done little to discourage Amazon (AMZN) in its plans to continue. to grow.

The shift to e-commerce that has happened during the pandemic looks unlikely to fade, even if online sales are slowing down a bit from the white-hot levels seen during the shutdowns. And while some shoppers ventured into the mall, it didn’t hurt Amazon, the nation’s largest apparel and footwear retailer.

Boruchow estimates the company now sells more than $65 billion worth of apparel and footwear, nearly double the total of


(WMT), in second place. Yet even with its spot at the top of the list, Amazon still has “clear ambitions to take a continued share of the category,” he wrote.

He estimates that Amazon will boost apparel and footwear sales to more than $73 billion this year, thanks to its investments in fulfillment centers. With most of that outsized spending now behind the company, it also looks poised to reap more profits from its retail business.

Unsurprisingly, Amazon also remains a priority for consumers. Boruchow’s survey of 1,000 Amazon shoppers showed they are now more willing to consider Amazon as a source for clothing and shoes than they were before the pandemic.

“Fashion Apparel is now one of the top 3 categories that U.S. Amazon shoppers are most likely to purchase from Amazon (up from 9th place last year) – highlighting Amazon’s progress in becoming a destination for fashion clothes in the eyes of the consumer,” he said.

Amazon reported a better-than-expected fourth quarter last month, although its online store business was a little weaker than Wall Street expected.

Amazon shares are down just over 1% this year. They have increased by nearly 7% over the past year and remain well above pre-pandemic levels.

Write to Teresa Rivas at [email protected]

Anne G. Cash